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Hi! I'm the founder of The GuiltFree Agency!

🌱Brand strategist and designer for change-making businesses + nonprofits💚taking an eco-inclusive twist. Take a look at what you can expect from my email community!

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Featured Post

What The Heck Is Eco-Inclusivity?

Hey Reader I broke down eco-inclusivity on my latest YouTube short. Check it out if you’re interested in learning more! Watch The YouTube Short See you on YouTube,Gabriela Jauregui (She/Her/Ella)UX Designer & Brand StrategistYouTube| Instagram | WebsiteProud member of Stripe Climate! 1.5% of my incoming revenue goes to carbon capture technology.

photo of Rise South City's logo. Inspired by Latin American textiles with an accessible typeface, the logo showcases a half sun bursting above an upper case R.

Hey Reader,It’s time to break down a client case study! We’re going over Rise South City, an organization based in South San Francisco empowering the Latinx community to take equitable climate action. When we started working together, the goal was to focus on funding for their new programs and providing income opportunities for la comunidad (the community). They were still getting their voice together and this was the logo. Drumroll Please… A logo that attracts investors and reflects the...

Hi Reader, Whether you’re a new entrepreneur figuring out what branding is or a seasoned entrepreneur looking to dot your I’s and cross your T’s this is a great email to review! After you should have a grasp on what your brand guide should include to help you succeed. 1 Business Statements What are business statements? They are your mission statement, vision statement, and your values. Your mission statement should be the overall goal of your business and how you serve your customers. Your...

photo of Gabriela

Hey Reader], As a business owner, you understand how overwhelming it can feel to do "all the things." You have to tackle social media, networking, podcast interviews, and your other business tasks. I had been there for the last 9 months.After working with a coach that didn’t align with me, I needed a break to let go of the failure I experienced and regain clarity. Setting SMART goals was a great way to re-organize my life and start tackling the important things with my business. I wanted to...